OPTIMIZED ROI & QUICK
BUSINESS RESULTS.

Revenue Generation | Flexible Budgeting |
Get Found Faster | Real-time Return

OPTIMIZED ROI & QUICK BUSINESS RESULTS.

Revenue Generation | Flexible Budgeting | Get Found Faster | Real-time Return

Search Engine Marketing Services

Consultants with AI Powered Keyword Strategies

PPC or Pay-per-click advertising is also known as Search Engine Marketing (SEM). We are a pay per click consultancy that strives to provide our clients with the rankings they want. SEO is an activity where you show ads to your target audience based on the keywords that they have been typing during their online search. Ads should be engaging and compelling enough to generate interest. This is a quick way to generate revenue where you also have the choice of flexible budgeting as you can set the budgets, control how much each click will cost, and start and stop the ads according to your convenience.

PPC Marketing and Advertising Expert

90% of buyers will do an online research before buying. The unsaid caveat? Only 10% of them will look beyond the first page of Google. Get your business on top with SEM (search engine optimization)

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The Damarru Advantage

What can our PPC Marketing experts do for you?

At Damarru, our SEM experts are partners in your SEM journey. You are never alone. We are there to handhold and guide you, to answer your questions and help you implement the changes that your business needs most.


a. Custom strategy crafted with your goals in mind – Your needs are unique. We understand that.
b. Holistic strategic review of your business – So that your PPC campaign has a ROI-first approach
c. VP Level Dedicated Account manager – Single point of contact for all your business needs so that you don’t have to run to & fro for answers
d. Transparent reporting – You have 24×7 access to all reports of campaign performance
e. Measurable Results – Results that show real outcomes

PPC Advertising Checklist that every business owner should have:

damarru

Do's

damarru

Don'ts

1. Research for most searched Keywords
2. Landing page with relevant information
3. Precise Targeting to reach relevant audience
4. A/B testing to ensure high ROI Ads
5. Competition Analysis to provide competitive advantage
6. Budget optimisation for value for money

1. Restrict keywords to search volume only
2. Neglect negative keywords
3. Send all traffic to home page
4. Leave campaign on auto-mode – Monitor always

PPC Advertising Checklist that every business owner should have:

damarru

Do's

1. Research for most searched Keywords
2. Landing page with relevant information
3. Precise Targeting to reach relevant audience
4. A/B testing to ensure high ROI Ads
5. Competition Analysis to provide competitive advantage
6. Budget optimisation for value for money

damarru

Dont's

1. Restrict keywords to search volume only
2. Neglect negative keywords
3. Send all traffic to home page
4. Leave campaign on auto-mode – Monitor always

FAQ's About SEM

What is search engine marketing and how does it work?

Search Engine Marketing is a process through which you are visible on the top of search results in a search engine. Search Engine marketing can help you get traffic by either paid or unpaid efforts. Search Engine Marketing consists of both Search Engine Optimization (SEO), which is done for unpaid listings and Paid Search Listings.

What is the main difference between SEO and SEM?

Search Engine Optimization (SEO) is the process by which a website tries to rank at the top of search engine results like Google and Bing. Search Engine Marketing (SEM) refers to marketing that involves search engines and SEO can be a part of SEM. Pay-per-click (PPC) and local listings on search engines are other forms of SEM.

What is PPC Marketing?

PPC is the shortened form of Pay-Per-Click. It is a model of internet marketing where advertisers pay money every time one of their online ads is clicked. This is a paid way to be visible at the top of search engine results instead of reaching the top of the results without paying money. It is one of the most popular forms of Search Engine Marketing.

What is CPC in Website?

Cost per Click (CPC), also known as PPC is a method where each time a visitor clicks on advertisement is counted and the advertiser pays money for this to the platform where his ad is advertised.

What is CTR (Click Through Rate) in Pay-Per-Click?

CTR stands for Click Through Rate. CTR is derived by dividing the number of people who click on your ad by the number of people who saw your ad and the number derived is then multiplied by 100. High CTR means good news for your ad as it generates more interest and is more engaging.

How does Search Engine Marketing Help my Business?

Search Engine Marketing helps your business by

a. Increasing sales
b. Increasing lead generation
c. Increase brand engagement
d. Increased brand awareness                                                                                                                                                                        

How can PPC help my business?

When you run a targeted PPC campaign, you can appear in search results immediately in front of customers who wat information about your product or service. Since, it is targeted at people who fit your customer profile, the chances of getting leads and conversions are much more than more generic forms of advertising.
Our Happy Employees take ownership of creating lasting and profitable partnerships with our Clients.

Why are my Google Ads Not Showing?

Google does not show your ads because you are the creator to them. It shows the ads to people who are actually searching for your ads. ‘Ad preview’ and ‘diagnosis tool’ in Adwords can be used to learn more about your ad without getting bad impressions and clicks.

How can an SEM audit help my business?

A SEM audit can help you understand the following:

a. Who is visiting your website and where are they located?
b. Are you missing a chunk of your audience who might want to buy from you?
c. Are there ways to lower your cost-per-click (CPC)?
d. Are you missing SEM opportunities because you’re not asking the right questions?                                                                                                                                                  

I have a small business in a specific geographic area, can PPC advertising help me bring business?

Definitely, it will. PPC ad campaigns are geographically targeted to specific locations and regions. Geo-targeting is suitable for businesses that operate within a specific region or brick and mortar stores. Your PPC ads will be only visible to people in the particular geographic region.

What is Quality Score?

Google rates the relevance and the quality of your keywords and PPC ads. Based on this rating, the cost-per-click (CPC) of your ad is calculated and it multiplied by your maximum bid to arrive at your ad rank in the ad auction process.

Why do I see my competitor’s listing when I search for my business?

This means that your competitor is bidding on keywords common to your business. They have realized that users that are looking for your business are also their customers and they have bidded on your brand name as a targeted keyword. Sadly, you can’t stop them from doing so.

However, what you can do is to start bidding on industry keywords common to your competitor’s business as well. Word of caution: Do not start a bidding war on branded terms as this will simply increase your cash outflow while having a negative impact on your overall ROI.

What is a good PPC budget?

There is no good or ideal PPC budget as such because PPC costs depends upon many factors and different PPC agencies have their own pricing logic for PPC ads. Similarly, we understand that startups and one person companies will not really have a huge budget when then start out. However, having said that we can broadly classify anything below $500 or Rs 35,000 as being a basic or low budget.

What our clients say

I have used the services of Damarru for promoting my business through the social media handles and creating my website. They work in a very professional manner and they have created my digital presence from scratch. They are a team of matured professional delivering quality services. I wish them all the best.