INFLUENCE. SELL. REPEAT.

Brand Awareness| High ROI Conversions |
Outreach | Social Engagement

INFLUENCE. SELL. REPEAT.

Brand Awareness| High ROI Conversions | Outreach | Social Engagement

Influencer Marketing Services

A Platform for Influencer Outreach

Edge in today’s digital universe is all about influence. Is your brand leveraging the awesome power of Influencer Marketing?

If all your social team is doing is tagging celebrities at the end of each tweet, we’re afraid the answer is NO. Because influencer marketing is way more than that. It begins with understanding the mind of the influencer. And syncing it with the mind of your fans. And there’s a million potential slips between that cup and that lip.

Social Media Influencer Marketing


At Damarru, we plug this lacuna with a delightful twist: Have influencers themselves orchestrate our Influencer Marketing exercises. After all, nobody understands one influencer’s psyche better than another influence, right? So yes, our team comprises both micro endorsers and macro-influencers who are versed in a gamut of other domains like digital marketing, PR and content – making for a rich, go-to resource bench for all your brand’s Influencer Marketing exercises.
Influencer marketing has become one of the common marketing strategies to reach the target audience through a famous public figure or celebrities who has massive followers on their social media handles. We know the trend and that exactly what we do, we are influencer marketing company help you reach the target customers.

Bring your story to life by designing your stories and conversations subliminally around the right influencers. Identify and cast the right influencer by accessing the biggest and deepest databases across niche, sector, and category. Match them with the right platforms to optimize engagement, reach and impact. Save on budget by skipping the temptation to splurge on the ‘flavor of the month’ (who may not be relevant to your cause). Build a relationship with influencers that go well beyond tactical transactions for a seamless and organic ‘ecosystem of trust’. Craft the right content voice and stance for a more ‘natural’ and less ‘rehearsed’ narrative. Leverage the latest AI tools to monitor, test, and measure – fine-tuning every campaign iteratively to make sure you moolah travels an extra mile. Leave the hassles of selection, negotiation, and contracts to us.

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The Damarru Advantage

What can our influencer marketing experts do for you?

At Damarru, our Influencer marketing experts are partners in your influencer marketing journey. You are never alone. We are there to handhold and guide you, to answer your questions and help you implement the changes that your business needs most.


a. Custom strategy crafted with your goals in mind – Your needs are unique. We understand that.
b. Holistic strategic review of your business – So that your Influencer marketing campaign has a ROI-first approach
c. VP Level Dedicated Account manager – Single point of contact for all your business needs so that you don’t have to run to & fro for answers
d. Transparent reporting – You have 24×7 access to all reports of campaign performance
e. Measurable Results – Results that show real outcomes
f. Storytelling approach – Everybody loves a good story. We help you tell yours.

Here is an Influencer Marketing Checklist that every Business Owner should Have

damarru

Do's

damarru

Don'ts

1. Lay down your goals
2. Choose the right platform
3. Identify your target audience
4. Identify the right influencer
5. Measure performance

1. Expect a commercial
2. Try to control influencer
3. Select influencer based only on metrics

Here is an Influencer Marketing Checklist that every Business Owner should Have

damarru

Do's

1. Lay down your goals
2. Choose the right platform
3. Identify your target audience
4. Identify the right influencer
5. Measure performance

damarru

Dont's

1. Expect a commercial
2. Try to control influencer
3. Select influencer based only on metrics

FAQ's About Influencer Marketing

Where can I start influencer marketing?

The steps in concise are:

a. Determine your objective
b. Identify your audience
c. Find influencers
d. Study the influencers
e. Get in touch with influencer/influencers
f. Create a marketing campaign for the influencer
g. Track results of campaign                                                                                                                                                                                                                                                             

Is influencer marketing effective?

Yes, influencer marketing if executed properly can be very effective. Here are some numbers to show its efficacy. Globally Influencer marketing is a $20 billion business, while in India it is already between $75 and $150 million. Most Indian brands allot a budget between 1 lac and 10 lacs to influencer marketing in 2019 and this figure is rising day by day.

Who is a marketing influencer?

Anyone with a significant fan following or audience in a particular domain which is considered their domain of expertise can be a marketing influencer. This is basically the age-old concept of celebrities endorsing products or services but now instead of celebrities you have domain experts as influencers who will spread the word about your product or service. For e.g. – If you are a seller of computer hardware, the influencer for your products could be a person with an YouTube channel of his own which has a lot of following. In the traditional sense of the term, he would not be a celebrity whom your brand can tie up with but today he would be considered an influencer because lot of people follow and respect his word about computer hardware.

Which brands use influencer marketing?

The influencer marketing industry in India is growing mature day by day. Brands cutting across verticals and size, including political parties are using influencer marketing in India. Influencer campaigns are being used for creating awareness, reaching a new audience and also reputation management.

Can mass influencer marketing backfire?

Yes, just like anything else in life, everything needs control and direction without which things could quickly go out of hand. Some of the common reasons due to which influencer marketing can also go wrong are:

a. Too many influencers – If you have too many influencers promoting your product, chances are you will lose your credibility.

b. Content is off the mark – If the influencer goes off script while talking about your product or service, the result can be negative publicity instead of a good word.

c. Wrong Influencer – This actually happens a lot. Proper research is the key to avoid this.

How does influencer marketing work?  

Influencer marketing involves niche content creators who help to create brand awareness, generate leads and help gain credibility by talking about a product or service to their audience. Since, the audience already trusts the influencer, they also don’t doubt the credibility of the product being promoted. This helps a brand penetrate new markets without worrying much about brand recognition.

What is an influencer marketing strategy?

Influencer marketing                                                                                                                                                                                                                                                                     

Will influencer marketing last?

Influencer marketing is alive and kicking. In fact, it is growing year by year so the outlook is very positive. In 2019, 320 new influencer marketing focused platforms and agencies entered the market. Let us further explain this. There were 190 influencer agencies in 2015. This became 335 in 2016, 420 in 2017 and 740 in 2018. If influencer marketing were in danger, the industry would not witness year on year growth.

When can influencer marketing go wrong?

 See answer to question 5.                                                                                                                                                                                                                                                                                   

Why is influencer marketing good?

Influencer marketing helps a business create brand awareness by expanding its influence into new markets. It also helps drive social engagement and conversions. Influencer marketing also helps to gain customer insights which in turn help to market a product or service better.

What is influencer marketing on Instagram?

Influencer marketing on Instagram is the process of promotion of products and services on Instagram by influencers. Content can be published as either stories or posts in the form of photos and videos.

It would not be an exaggeration to say that Instagram is the most popular platform for influencer marketing. In 2020, it is more than a $8 billion dollar industry. Studies have shown that Instagram is the best platform for reaching new audiences quickly and it also get the maximum engagement from people among all the social networks. Millennials (ages 24-34) and Gen Z (18-24) are the two groups that hang out most on Instagram.

What our clients say

I have used the services of Damarru for promoting my business through the social media handles and creating my website. They work in a very professional manner and they have created my digital presence from scratch. They are a team of matured professional delivering quality services. I wish them all the best.