Lead Generation | Customer Engagement |
High ROI | Brand Awareness


Lead Generation | Customer Engagement | High ROI | Brand Awareness

Email Marketing Services

Company that generates ROI by building relationships

Email marketing is a time-tested form of digital marketing strategy where emails are sent to prospective and existing customers. The numbers don’t lie. Industry reports say that for every $1 spent, email marketing generates $38 in ROI, the best in terms of cost-effectiveness. Marketing trends might come and go but email marketing remains a channel like no other. We are an email marketing agency based in Gurgaon to help you reach your target audience through email marketing.

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The Damarru Advantage

What can our Email marketing experts do for you?

 At Damarru, our email marketing experts are partners in your SEO journey. You are never alone. We are there to handhold and guide you, to answer your questions and help you implement the changes that your business needs most.

a. Custom strategy tailored to your goals – To ensure that there is no one size fits all approach to your email marketing problems
b. Dedicated VP level account manager – to understand your business needs better and then translate it to the language in the emails
c. Transparent reporting – With accurate reports of every task at your fingertips, you have your hand on the pulse of work.
d. Measurable results – Results that show you definite outcomes

Here is a basic Email Marketing checklist that every business owner should have





1. Grow your email list the right way
2. Track metrics and conduct A/B testing
3. Segment your lists
4. Let people unsubscribe if they wish to
5. Avoid vague subject lines

1. Buy an email list
2. Neglect mobile
3. Send emails without testing
4. Use profanity
5. Send emojis

Here is a basic Email Marketing checklist that every business owner should have



1. Grow your email list the right way
2. Track metrics and conduct A/B testing
3. Segment your lists
4. Let people unsubscribe if they wish to
5. Avoid vague subject lines



1. Buy an email list
2. Neglect mobile
3. Send emails without testing
4. Use profanity
5. Send emojis

FAQ's About Email Marketing

What is email marketing?

Email marketing is an old and yet very effective digital marketing strategy of sending business messages to customers and prospects with the intention of converting prospects into customers. It has been proven to be a fast and cost-effective of reaching new customers and also fostering a relationship with existing customers. Studies in 2015 showed that email marketing still generates the highest ROI for marketers. For every $1 spent, it generates $38 in ROI.

What are the email marketing mistakes to avoid?

Let us look at some of the common email marketing mistakes that people make

a. Sending emails that are not personalized - Personalization means sending content that is tailored to the interests and preferences of that customer. Sending generic emails with the idea of one size fits all does not help in marketing.

b. Focusing only on selling - Focus on solving the problems of the customer instead of trying to sell at every opportunity.

c. ‘Do not Reply’ emails - Apparently, accordingly to your email, George is your “friend” but you also mention at the bottom of the mail – “Do not reply”. Which friend does that?

d. Emails without a ‘call to action’ - Focus on creating call to actions that focus on the customer.

e. Forgetting mobile users – Beta test your mails to see that they load properly on different mobile phones with different operating systems.

Is email marketing still effective?

Yes, email marketing might be almost 2 decades old, but it still remains the most effective channel of marketing. The marketer email Tracker 2019, a report prepared by the Digital Marketing Association, UK says that email ROI is £42 per pound spent.

Where can I get email marketing lists?

There are three ways in which you can get an email list.

a. Buy an email list
b. Grow an opt-in email list
c. Rent an email list

The best way to get an email marketing list is to grow one. This is an email list where people voluntarily give you their email address because they want to receive content from you.

Why email marketing is important?

Email marketing is important because it is one of the most direct and intimate ways of reaching out to your customers or prospective customers. You have been given a chance to send a message to their inbox where probably only their family and friends were allowed in till date. Thus, email gives you an opportunity to send messages that are based on their interests. Email marketing is also more effective than social media and is economic and cost-effective than other channels of digital marketing.

How does email marketing work?

Email marketing works when you have a list of subscribers who are interested in a product or service that you sell. This product or service will be usually digital in nature. You build this list of subscribers by reaching out to leads by offering them some sort of valuable content. Once you have a list of subscribers who have opted for your service or product, you can send them different emails. They could be automated or promotional emails. As your email list grows, you should segment your mailing list according to buyer profiles. This means that you will send them emails based on their interests.

How can email marketing help to make money

There are many ways in which email marketing can help you make money. The best ways are by – selling digital products, selling physical products and by selling products of other people (called affiliate marketing).

Which email marketing service is the best?

While best is a subjective word and different people have different needs and focus on different outcomes from their email marketing campaigns, we suggest giving the email marketing services of Damarru a try. The email marketing experts of Damarru have rich years of experience behind them and each client benefits from having a VP-level manager as the account manager. This means you have a one-stop resource for all your email marketing queries.

Which email marketing software is the best?

There is no one best email marketing software as the best platform depends on the needs of the person.

How do I grow my email subscribers’ list? Should I grow it or buy lists

Let us begin by answering your second question first. No, you should never buy lists, you should grow them. There are many ways to grow your email subscriber lists. Some of them are:

a. Segment your mails by buyer persona – When you create different emails that target the exact needs of your different buyers, the likelihood of prospects signing up for mails that interest them increases.

b. Create a lead magnet – You should develop a free resource that you’ll giveaway and that adds value to your customers. You can host this on a landing page which asks prospects for their email address in return.

c. Promote an online contest on social media – You can create a quiz or some other online contest, the winners of which get your free giveaway.

Will my sales increase if I do email marketing?

Yes, definitely. Email marketing campaigns can feature products and services, retarget customers who have abandoned their carts and also deliver special offers. According to a study by Hubspot, 59% of marketers say that email is their biggest source of ROI.

How can I write good content for an email?

The content for your email will be good if you focus on the following things:

a. Writing a subject line that compels the viewer to open
b. Utilizing the preview text in email with interesting content
c. Write a concise mail
d. Personalize your email
e. Reward your readers
f. A/B test your emails                                                                                                                                                                                                                                                                                                                          

What should be the frequency of sending emails?

The best frequency of sending emails should be left to users. This means that your email receivers should be allowed to choose the frequency of emails they would like to receive. Additionally, you should review your statistics, look at open rates and hold A/B tests to know more about the best frequency.

What is a good email open rate?

The formula for calculating email open rate is as follows:
Open rate = Unique Opens
(Number of emails sent – Bounced emails)

Once you know how to calculate your open rate, now comes the question of what is a good email open rate? This is a million-dollar question that has no easy answers because no two email lists are the same. The best place to start is by analyzing your own email marketing statistics where you should look at the average open rates of last 1 to 4 quarters, look at topics that did really well or really poor and see if a pattern emerges. Finally, set some goals.

What is CTR, Bounce rate and Conversion rate?


CTR stands for clickthrough rate. It is a ratio that shows the number of clicks that an ad receives on it. The formula for calculating CTR is number of clicks on your ad divided by the number of times your ad is visible to people which is known as impressions. Clicks ÷ impressions = CTR.

Bounce rate

The bounce rate for a homepage tells you how many people ‘bounce’ away or leave the home page of your website after viewing one page.
So, for example if your bounce rate is 50%, this means that 50 % of your visitors leave your website from your homepage.
Bounce rates are a measure to tell you how your homepage performs.

Conversion rate

When visitors come to your website and perform any action that you wanted them to perform such as signing up for email updates or making a purchase, a conversion is said to have been completed.
Conversion rate is the percentage of visitors that convert after visiting your website. The higher your conversion rate, it means the more successful your marketing and website design is.

What our clients say

I have used the services of Damarru for promoting my business through the social media handles and creating my website. They work in a very professional manner and they have created my digital presence from scratch. They are a team of matured professional delivering quality services. I wish them all the best.