CONVERT CURIOUS VISITORS
INTO CUSTOMERS

Online Traffic | Sales |
Revenue Maximisation | High ROI

CONVERT CURIOUS VISITORS INTO CUSTOMERS

Online Traffic | Sales |
Revenue Maximisation | High ROI

Ecommerce Conversion Optimisation Services

Decode buyer behaviour using our intent based methodologies

Every eCommerce business has a pretty straightforward goal. “Sell more”. Conversions are the most important metrics for any eCommerce business.

With the goal of more conversions in mind, optimization is very important. When it comes to optimization the key is in minute details. Have you optimized your home page? Are your product categories optimized? Have you done A/B testing on your pages? Are you targeting the right buyers? Are you getting the highest ROI?

Do not let these questions puzzle you. Leave it to the experts from Damarru. We are an e-commerce optimization company based in Gurgaon look forward to healthier margins and a greater bottom-line as you increase your online traffic, conversion rates, repeat sales, and average order values.

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The Damarru Advantage

Conversion rate optimization services - What can our experts do for you?

At Damarru, our CRO experts are partners in your CRO journey. You are never alone. We are there to handhold and guide you, to answer your questions and help you implement the changes that your business needs most.


a. Custom strategy tailored to your goals – To ensure that there is no one size fits all approach to your CRO problems
b. Deep-dive & do a holistic CRO audit – So that each aspect of your website is evaluated for maximum visibility on search engines.
c. Dedicated VP level account manager – to understand your business needs better and then translate it to product team’s language
d. Transparent reporting – With accurate reports of every task at your fingertips, you have your hand on the pulse of work.
e. Measurable results – Results that show you definite outcomes.

Here Is a checklist That Every Business Owner Should Have for Strategic Planning

damarru

Do's

damarru

Don'ts

1. Measure your results
2. Optimise sales and signups
3. Know your audience
4. Think like a scientist
5. Use the latest tools

1. Be a know-it-all
2. Be afraid to make mistakes
3. Change a lot at once
4. Make a hasty decision
5. Predict results beforehand

Here Is a checklist That Every Business Owner Should Have for Strategic Planning

damarru

Do's

1. Measure your results
2. Optimise sales and signups
3. Know your audience
4. Think like a scientist
5. Use the latest tools

damarru

Dont's

1. Be a know-it-all
2. Be afraid to make mistakes
3. Change a lot at once
4. Make a hasty decision
5. Predict results beforehand

FAQs About Ecommerce Conversion

What is Ecommerce SEO? Definition

Ecommerce SEO is the way or process through which you make the ecommerce store visible in various search engines. The purpose of doing Ecommerce SEO is to make your products and services visible to people.

Why SEO For Ecommerce Matters?

Through SEO, your company can attract organic traffic. SEO, that is search engine optimization can assist you find your customers. The effect of search engine optimization will stay for a longer time. Sure, it takes sometime for SEO to work, but once it does, you will see better results.

How to get on with Ecommerce SEO strategy?

Here are some steps that will assist you in creating an Ecommerce SEO strategy:

- Keyword researching to know which keywords are being used by the customers to search for your services and products.
- Doing website auditing to now about the pros and cons in terms of SEO of your website.
- Doing on-page SEO optimization for all the pages of the website.
- To improve the authority of the website, you need to do link building.
- To improve the ranking of the website, do technical SEO.

Why is it important to combine both CRO and SEO?

The main reason why you should integrate CRO, which is Conversion Rate Optimization to SEO is to get more traffic, and to enhance customer engagement. SEO is bound to improve the website traffic, whereas, CRO is useful to improve visitors’ engagement with the website.

Should you use templates to design ecommerce stores?

Until you insist on having a template, we don’t use it. Simultaneously, we don’t recommend any business owner to use a template, instead, you should build a website from the scratch.

What is the process of Conversion Rate Optimization?

The whole process of conversion rate optimization is to enhance the audience experience on a webpage. Depending on the behaviour of visitors to your website, your webpages or landing page can be optimized such that visitors feel more inclined to take desired actions (conversions) on that page. This process of optimizing the pages is known as Conversion Rate Optimisation (CRO).

How can you optimize conversion rate?

Here, are the first 5 steps to optimize conversions:

Do A/B Testing
Create a powerful customer value proposition
Use simple language in your webpage copy
Create desire in the customer to move him to take immediate action
Help to do away with your customer’s concerns                                                                                                                                                                                                                                      

What is a good conversion rate for ecommerce?

The average conversion rates for ecommerce are 1% - 2%.                                                                                                                                                                                                                                                                                         

Why is conversion rate optimization important?

Conversion Rate Optimization (CRO) is important because you can lower your customer acquisition costs by getting more value from customers and users you already have.

When you optimize your conversion rate, you can increase your revenue per visitor, get more customers and generate more revenue for the business.

Why am I not getting traffic to my website?

There could be many reasons behind you not getting website traffic but if you are not getting website traffic consistently, it might mean that there is a problem with the UX and UI on your website. It could mean that users don’t find your website friendly. Irrespective of how great the content on your website is, because of the navigation and design problems on your website people will not come and read it.

How do I calculate my conversion rate?

Conversion rate is expressed in percentage. Conversion rate is calculated as follows –
Number of visitors who take action
______________________________ = Conversion rate
Number of visitors
For example, if your number of visitors is 5000 and number of visitors who take action is 50, your conversion rate will be – 0.01 percent.

Which pages should I test first?

It can be tempting to try and optimise all pages of a website when you’re trying to increase your conversions but then it is not practical or smart to do so. Instead, what you can do is to take care of pages that matter most for revenue generation. These are:

For an Ecommerce website, it is important to optimise your:

Checkout page
Add-to-cart page
Thank-you page or purchase completion page

People on these pages have usually made up their minds about the product they want to buy so tweaking these pages can result in more conversions.

What testing methods can I use for conversion optimization?

There are different testing methods for conversion optimization. Some of them are:

a. A/B testing or Split testing
b. Multivariate testing
c. Usability testing                                                                                                                                                                                                                                      

What our clients say

I have used the services of Damarru for promoting my business through the social media handles and creating my website. They work in a very professional manner and they have created my digital presence from scratch. They are a team of matured professional delivering quality services. I wish them all the best.