DISPLAY. ATTRACT. SELL.

Increase Reach | Brand Awareness |
ROI Friendly | Customer Acquisition

DISPLAY. ATTRACT. SELL.

Increase Reach | Brand Awareness |
ROI Friendly | Customer Acquisition

Display Advertising Services

Display Ads That Compel Your Audience to Take Action

Display advertising consists of images or video advertisements with text in them that encourages users to click on the ad and reach a landing page from where they can make a purchase. Display ads are shown to the viewers of digital platforms and social media platforms. Most display advertising happens on a Cost-per-Click (CPC) basis.

Display advertising with Damarru gives you the advantage of effectively targeting your audience, generating brand awareness, and also effectively retarget. We are a well-built display advertising agency in Gurgaon ensure that your brand reaches people out there.

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The Damarru Advantage

How can our digital display advertising experts help you?

At Damarru, our display advertising experts are partners in your business journey. You are never alone. We are there to handhold and guide you, to answer your questions and help you implement the changes that your business needs most.

a. Custom strategy in line with your goals – Because your business is unique and needs a unique approach
b. Deep-dive approach – to understand your business and your audience so that we craft appropriate ads.
c. Exclusive VP level account manager – So that you have a single point of contact for all your queries.
d. Transparent and measurable results – You get what you see. The results will speak for themselves.

Here is a checklist of Display Advertising DOs and DON’Ts that every business should have

damarru

Do's

damarru

Don'ts

1. Define the goals of the campaign
2. Design a custom landing page
3. Have a clear CTA
4. A/B testing to get high ROIs
5. Budget optimisation for value for money

1. Land users on a generic page
2. Put in a lot in a small space
3. Don’t rely on just one network
4. Leave campaign on auto-mode – Monitor always
5. Send all traffic to home page

Here is a checklist of Display Advertising DOs and DON’Ts that every business should have

damarru

Do's

1. Define the goals of the campaign
2. Design a custom landing page
3. Have a clear CTA
4. A/B testing to get high ROIs
5. Budget optimisation for value for money

damarru

Dont's

1. Land users on a generic page
2. Put in a lot in a small space
3. Don’t rely on just one network
4. Leave campaign on auto-mode – Monitor always
5. Send all traffic to home page

FAQ's About Display Ads

What are the benefits of display advertising?

Some of the best benefits of display advertising are:

a. Helps to make your brand a familiar face among its audience
b. Helps in remarketing
c. Helps as it is a cheaper advertising option
d. Helps attract attention as they are eye-catching and visually appealing
e. Owing to its digital nature, it gives the ability to track and monitor your                                                                   

Are display ads effective?

Yes, definitely, Google display ads are effective as compared to standard ads because while standard ads are completely text based, display ads as the name suggests are visual and can be even motion ads. This makes them more attractive to the viewer and can lead to more CTRs and open rates.

Why is display advertising important?

The best part of display advertising is that the ads can be targeted precisely. Based on audience, location and other criteria, you can reach your potential customers. You can also retarget people who showed interest in your brand in the past and might still be interested in your business.

What is display advertising and how does it work?

Display advertising consists of text-based, image or video advertisements. These ads are displayed on digital platforms such as a website or social media portal. Once a viewer lands on the ads, they are prompted to click on the ad and directed to a landing page where they take further action.
Display and online advertising campaigns are charged on a cost per click (CPC) basis. This means that every time a user clicks on an ad, the advertiser is charged an amount based on the overall budget of the ad.

Is display advertising better than search advertising?

There is no straightforward “yes” or “no” to this as it is not easy to identify which type of advertising will be better suited right from the beginning. However, you should keep in mind factors such as budget, your goal and your search volume while choosing any of the two forms of advertising. We advise using both kinds of advertising to reach your customers during different phases of the customer’s journey.

What is programmatic display advertising? 

When we buy digital ad space on websites with the help of AI that decides which ad space to buy based on data, it is called programmatic display advertising. Programmatic display advertising is also called real-time bidding (RTB), programmatic, programmatic advertising, and programmatic buying.

What is native display advertising?

Native display advertising is a form of advertising that is more subtle than display advertising. They are ads that look like the content on the media format in which they appear. For example, if they appear on a newspaper, they will look like a newspaper report. On a digital platform such as an ecommerce website they might appear amidst the products that you are searching for.

What is remarketing in display advertising?

Remarketing campaigns or ads are shown to people who have previously visited your website or mobile app. You have different tools and strategies to bring these potential customers back to your site again. Remarketing is a technique that helps you to stay connected to your target audience and also build brand awareness.

Why are my display ads not showing?

Display ads might not be visible due to many issues such as bidding, remarketing setup, campaign settings or targeting.

How often will I receive reports?

You can receive results on a weekly basis.                                                                                                                                            

What are the KPIs for measuring a Display Campaign’s success or failure?

The Key Performance Indicators (KPI)s to measure a display campaign are:

a. Impressions b. Reach c. Engagement rate and d. Click Through Rate (CTR)                                                                                                                                                       

What are the types of display ads?

The types of display ads are

a. Static / Standard Banner Ads
b. Animated Ads
c. Interactive Ads
d. Video Ads
e. Expandable Ads
f. Lightbox Ads
g. Interstitial Ads
h. 360-Degree Video Ads                                                                                                                                                                                                                                      

Is display advertising just banners?

No. Display advertising need not be only banners. They can be in other formats such as rich media, online video and full-page sponsorships too. In short, display advertising can be a combination of audio, video and text.

What is rich media

Rich media is display advertising that encourages viewers to interact with the advertising. The content on display is composed of video, audio or elements that move people to interact and engage with it.

What our clients say

I have used the services of Damarru for promoting my business through the social media handles and creating my website. They work in a very professional manner and they have created my digital presence from scratch. They are a team of matured professional delivering quality services. I wish them all the best.