STAY ETCHED IN THE MINDS

Get recognized | Customer Loyalty |
Gain Credibility | Competitive Edge

STAY ETCHED IN THE MINDS

Get recognized | Customer Loyalty |
Gain Credibility | Competitive Edge

Branding Services

Give Customers a reason to choose your brand

Branding is the utmost important thing to do if you want to grow your business. Unless you brand your business, you will not reach the target customers. At Damarru, we provide the best branding service where you can easily reach your focused customers.

Why choose a Creative Branding Agency

Your brand needs to be known. Your brand needs to be better understood and your brand needs to be different from the others out there. Your brand identity is what makes you instantly recognizable to your customers. It is your consumer’s perception of your brand and the kind of experience they have with your brand. We help you forge a favorable identity in front of your customers. After all, the greater the brand equity, the more the business return.

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The Damarru Advantage

What Brand Awareness Can Our Experts Help You With

Damarru, our branding experts are partners in your branding journey. You are never alone. We are there to handhold and guide you, to answer your questions and help you implement the changes that your business needs most.


a. Custom brand strategy – To ensure that your brand stands out from the rest in the market
b. Dedicated VP level account manager – who will understand your business better and formulate a brand strategy better
c. Holistic approach – So that your branding is not just a ‘thing-to-do’ but starts from the moment a prospective customer comes in contact with every touchpoint of your company.
d. Measurable results – We have proven ROI in more than 20+ Industries.

Here is a Brand Awareness and Branding Strategies Checklist that every business owner should have

damarru

Do's

1. Create a tagline that really defines your business
2. Looks inwards to build your brand
3. Combine offline and online channels into your branding material
4. Combine data and emotion to define your brand
5. Create a brand guide

damarru

Dont's

1. follow your competitors
2. talk about USPs that you don’t have
3. forget to promote your brand internally
4. Connect with wrong influencers
5. Wait for long to rebrand

Here is a Brand Awareness and Branding Strategies Checklist that every business owner should have

damarru

Do's

damarru

Don'ts

1. Create a tagline that really defines your business
2. Looks inwards to build your brand
3. Combine offline and online channels into your branding material
4. Combine data and emotion to define your brand
5. Create a brand guide

1. follow your competitors
2. talk about USPs that you don’t have
3. forget to promote your brand internally
4. Connect with wrong influencers
5. Wait for long to rebrand

FAQs About Branding

What exactly is branding?

A brand can be said to be the identity or the personality which increases the reputation of a
product or a service. A brand should possess and highlight the USP of the product or service.
There is a common misconception that branding is only for big businesses. However, branding is
for small businesses too. Small businesses can benefit from branding in a crowded and
competitive market. It helps them to stand out from competitors and can help them access new
business opportunities.

Some of the physical characteristics attributed to a brand are - a name, a symbol or a design or a
combination of the three.

When a brand is successful it will automatically bring in profits and demonstrate marketing
performance.

A positive brand name can in itself increase the valuation of a company.                                                                                     

What’s the difference between a logo and a brand?

Your logo is a graphic mark, symbol or design that is the identity of your business in public. It is representative of your brand’s story but doesn’t tell the complete story.

Your brand, on the other hand, tells the complete story of your business. It comprises of your logo, the impressions you create in the minds of people, the value you create for your people –
all of these will create the brand for your business.

What’s the branding process like?

The branding process at Damarru starts with a strategic discussion where we get to know about you, your business and your needs. We try to understand the current state of your brand. After the initial discussions, we will let you know about the best possible and strategic roadmap to give your brand a much-needed boost.

What all is included in my branding project?

No two branding projects will be the same because every company has its unique set of requirements. However, some of the elements common to almost all branding campaigns are as follows:

Logo Design – that will showcase your brand’s spirit
Brand guidelines - to tell the story of your brand to the world
Brand Story – so that you know your buyer personas and what persuades them

What happens after developing my brand?

Once the wheels are in motion for developing your brand, you’ll need things such as a website, email marketing campaign, SEO and many other things. Our team at Damarru can offer you all the tools required to propagate your brand so that you can spend more time on your business instead of marketing.

How can I develop a brand on a small budget? 

Everyone doesn’t have a branding budget size of Apple nor is such a budget required for all businesses. Especially, if you’re a small business, you need to spend every rupee carefully. Some of the ways in which you can develop your brand on a budget are as follows:

a. Create a steady social media presence
b. Content Marketing
c. Become a thought leader in your industry
d. Host online events
e. Publish eBooks on relevant topics in your business
f. Get a logo that is representative of your business

Why do we need to develop a brand?

A strong brand usually means an image that is easily saleable among your customers. Your customers recognize and know you. This makes it easier for you to sell your products or services. It also makes it easier to introduce new lines of products or services in the market. Your brand is your representative and reassures people that they can trust you and you are there for them. It is also your brand that will help to bring in new customers.

I’m Just a Small Business – Does Branding Matter?

You’re small today but do you plan to stay small always? An investment in your brand is an investment you make towards your future growth. Your brand tomorrow could be your identity tomorrow.

Why do I need a full research or discovery phase before kick-starting a rebrand?

The market is forever changing. New competition, new regulations and new technology keeps coming into play forever. This means what worked yesterday might not work today and what works today might not work tomorrow. You have to keep doing a constant appraisal of your strengths and weaknesses.

Research will provide you a true picture about the current state of your brand and give you a foundation to make future decisions. Quantitative and qualitative data will free you from biases that creep into decision making. The last thing you want to do is to launch a brand in the market that doesn’t keep its promises.
The discovery phase also leads to more stakeholder engagement. Stakeholders such as the clients, vendors and internal stakeholders take more ownership when you reach out to them for feedback and conduct outreach.

The best companies are always managing their brands in real time. You can and should do so too.

How often should I update my brand image?

Most big companies keep refreshing their brand image every 7-10 years with minor alterations. Changing fonts and colour combinations are one way of keeping your company looking current.

Whenever your company sees something such as a new merger, new business direction, or a name change you need to change your brand identity.

What can I expect if I work with you?

When you work with Damarru, you can be assured of getting a partner in your success. We will talk about your company and learn what is currently working and what is not working. We deep dive into what is not working and tell you the steps to make things work.

What our clients say

I have used the services of Damarru for promoting my business through the social media handles and creating my website. They work in a very professional manner and they have created my digital presence from scratch. They are a team of matured professional delivering quality services. I wish them all the best.